Affiliate marketing is a marketing strategy based on collaboration between companies or organizations to jointly promote a product, service or brand. In this strategy, one company (an affiliate) recommends or promotes the products or services of another company, usually for a fee in the form of a commission or a percentage of sales.
Affiliate marketing allows companies to expand their reach, increase sales, and strengthen their brand by leveraging the resources and efforts of their partners. This strategy can be especially useful in cases where companies have similar business interests and target audiences.