Retargeting is a marketing strategy that is used to re-engage visitors who previously visited your website but did not convert, that is, take a desired action such as purchasing a product, subscribing, or requesting information. This strategy allows you to interact with audiences who have already expressed interest in your brand or product and encourage them to complete the desired action.
Retargeting allows you to maximize the potential of website visitors, returning them and motivating them to complete the desired actions. This service is an essential tool in digital marketing and can significantly increase the conversion and effectiveness of online campaigns.